Getting to the bottom of things. Viewing an object from all possible angles until its essence is revealed. What makes a product unique? And how can its unique selling proposition (USP) be depicted in a way that ensures the first glance awakens desire?
Schaper is a trailblazer among photographers. Never before has anyone so intensely explored how to portray distinct qualities in the best possible way. His attention is consistently focused on the little things that make the difference.
He therefore calls his (unique) technique and methodology:
USP – UNIQUE SELLING PHOTOGRAPHY.
